Morning and Night Skincare Routine: Where Should Serum Go?

A simple AM-PM skincare routine

A consistent skincare routine does not need to be complicated. The basic structure is cleanse, treat, moisturize and protect in the morning, with a targeted night routine in the evening.

Morning routine

1. Cleanse gently.
2. Apply a brightening serum such as Radiance Booster.
3. Apply moisturizer if needed.
4. Finish with sunscreen.

Night routine

1. Cleanse and dry the skin.
2. Choose a targeted night serum based on your concerns.
3. Follow with moisturizer or night cream if needed.

For an anti-ageing-focused night routine, Eternal Glow combines retinol, bakuchiol and hyaluronic acid. For a hydration-focused routine, Overnight Renewal combines chamomile, hyaluronic acid and bakuchiol.

How can you personalize your routine?

The Élan Vivre AI Skin Analyzer can help you explore visible skin concerns before choosing which skincare focus to prioritize. The analyzer provides cosmetic skincare guidance and is not a medical diagnosis.

Consistency matters

Introduce new active products gradually and follow each product's directions. If your skin becomes irritated, reduce frequency or stop use and seek professional advice when appropriate.