{"title":"New Launches","description":null,"products":[{"product_id":"elan-vivre-eternal-glow-30ml","title":"THE WHITE SERUM™ by Elan Vivre Eternal Glow | Anti-Ageing Serum for Fine Lines \u0026 Firm Skin – 30ml","description":"\u003cp data-end=\"874\" data-start=\"474\"\u003eThe White Serum Eternal Glow is a high-performance anti-ageing serum created to both prevent early signs of ageing and correct visible skin concerns. This powerful yet gentle formula works to smooth fine lines, boost deep hydration, and improve overall skin texture. With consistent use, skin appears firmer, plumper, and more radiant, supporting a youthful and healthy complexion.\u003c\/p\u003e\n\u003cp data-end=\"895\" data-start=\"876\"\u003e\u003cstrong data-end=\"893\" data-start=\"876\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1084\" data-start=\"896\"\u003e\n\u003cli data-end=\"929\" data-start=\"896\"\u003e\n\u003cp data-end=\"929\" data-start=\"898\"\u003eReduces fine lines \u0026amp; wrinkles\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"969\" data-start=\"930\"\u003e\n\u003cp data-end=\"969\" data-start=\"932\"\u003eBoosts hydration and skin plumpness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1006\" data-start=\"970\"\u003e\n\u003cp data-end=\"1006\" data-start=\"972\"\u003eImproves firmness and elasticity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1047\" data-start=\"1007\"\u003e\n\u003cp data-end=\"1047\" data-start=\"1009\"\u003eEnhances skin texture and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1084\" data-start=\"1048\"\u003e\n\u003cp data-end=\"1084\" data-start=\"1050\"\u003ePromotes long-term youthful glow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1146\" data-start=\"1086\"\u003e\u003cstrong data-end=\"1106\" data-start=\"1086\"\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr data-end=\"1109\" data-start=\"1106\"\u003eRetinol, Hyaluronic Acid, Bakuchiol\u003c\/p\u003e\n\u003cp data-end=\"1362\" data-start=\"1148\"\u003e\u003cstrong data-end=\"1163\" data-start=\"1148\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-end=\"1166\" data-start=\"1163\"\u003eApply 2–3 drops to clean, dry skin in the evening. Gently massage into face and neck until fully absorbed. Follow with moisturizer. Use sunscreen during the day while using retinol-based products.\u003c\/p\u003e\n\u003cp data-end=\"1444\" data-start=\"1364\"\u003e\u003cstrong data-end=\"1378\" data-start=\"1364\"\u003eSkin Type:\u003c\/strong\u003e\u003cbr data-end=\"1381\" data-start=\"1378\"\u003eAll skin types (especially ageing, dull, and dehydrated skin)\u003c\/p\u003e\n\u003cp data-end=\"1478\" data-start=\"1446\"\u003e\u003cstrong data-end=\"1455\" data-start=\"1446\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"1458\" data-start=\"1455\"\u003e30ml \/ 1.01 fl. oz\u003c\/p\u003e","brand":"The white serum","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46126655570105,"sku":null,"price":620.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/Image1.png?v=1779086727"},{"product_id":"elan-vivre-radiance-booster-30ml","title":"THE WHITE SERUM™ by Elan Vivre Radiance Booster | Brightening Serum for Dark Spots \u0026 Glowing Skin – 30ml","description":"\u003cp data-end=\"2119\" data-start=\"1734\"\u003eThe White Serum Radiance Booster is a powerful brightening serum designed to revive dull skin and enhance overall luminosity. Formulated with antioxidant-rich and tone-correcting ingredients, it helps reduce the appearance of dark spots, improve skin clarity, and promote a fresh, glowing complexion. Perfect for daily use to maintain a bright and healthy skin tone.\u003c\/p\u003e\n\u003cp data-end=\"2140\" data-start=\"2121\"\u003e\u003cstrong data-end=\"2138\" data-start=\"2121\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2306\" data-start=\"2141\"\u003e\n\u003cli data-end=\"2174\" data-start=\"2141\"\u003e\n\u003cp data-end=\"2174\" data-start=\"2143\"\u003eBrightens dull and tired skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2215\" data-start=\"2175\"\u003e\n\u003cp data-end=\"2215\" data-start=\"2177\"\u003eHelps fade dark spots \u0026amp; pigmentation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2235\" data-start=\"2216\"\u003e\n\u003cp data-end=\"2235\" data-start=\"2218\"\u003eEvens skin tone\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2261\" data-start=\"2236\"\u003e\n\u003cp data-end=\"2261\" data-start=\"2238\"\u003eEnhances natural glow\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2306\" data-start=\"2262\"\u003e\n\u003cp data-end=\"2306\" data-start=\"2264\"\u003eProtects against environmental stressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2368\" data-start=\"2308\"\u003e\u003cstrong data-end=\"2328\" data-start=\"2308\"\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr data-end=\"2331\" data-start=\"2328\"\u003eVitamin C, Glutathione, Niacinamide\u003c\/p\u003e\n\u003cp data-end=\"2537\" data-start=\"2370\"\u003e\u003cstrong data-end=\"2385\" data-start=\"2370\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-end=\"2388\" data-start=\"2385\"\u003eApply 2–3 drops to clean skin in the morning and\/or evening. Gently massage into face and neck. Follow with moisturizer and sunscreen during the day.\u003c\/p\u003e\n\u003cp data-end=\"2618\" data-start=\"2539\"\u003e\u003cstrong data-end=\"2553\" data-start=\"2539\"\u003eSkin Type:\u003c\/strong\u003e\u003cbr data-end=\"2556\" data-start=\"2553\"\u003eAll skin types (especially dull, uneven, and pigmented skin)\u003c\/p\u003e\n\u003cp data-end=\"2652\" data-start=\"2620\"\u003e\u003cstrong data-end=\"2629\" data-start=\"2620\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"2632\" data-start=\"2629\"\u003e30ml \/ 1.01 fl. oz\u003c\/p\u003e","brand":"The white serum","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46127063662777,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/FrontImage.png?v=1779085690"},{"product_id":"elan-vivre-overnight-renewal-30ml","title":"THE WHITE SERUM™ by Elan Vivre Overnight Renewal | Deep Hydration Serum for Skin Repair \u0026 Overnight Glow – 30ml","description":"\u003cp\u003eThe White Serum Overnight Renewal is a restorative night serum formulated to support the skin’s natural repair process during sleep. This soothing formula deeply hydrates, calms stressed skin, and improves overall skin texture. Wake up to softer, smoother, and visibly refreshed skin with a healthy, well-rested glow.\u003c\/p\u003e\n\u003cp data-end=\"3274\" data-start=\"3255\"\u003e\u003cstrong data-end=\"3272\" data-start=\"3255\"\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3474\" data-start=\"3275\"\u003e\n\u003cli data-end=\"3309\" data-start=\"3275\"\u003e\n\u003cp data-end=\"3309\" data-start=\"3277\"\u003eSupports overnight skin repair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3343\" data-start=\"3310\"\u003e\n\u003cp data-end=\"3343\" data-start=\"3312\"\u003eDeeply hydrates and nourishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3392\" data-start=\"3344\"\u003e\n\u003cp data-end=\"3392\" data-start=\"3346\"\u003eSoothes and calms sensitive or stressed skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3429\" data-start=\"3393\"\u003e\n\u003cp data-end=\"3429\" data-start=\"3395\"\u003eImproves softness and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3474\" data-start=\"3430\"\u003e\n\u003cp data-end=\"3474\" data-start=\"3432\"\u003ePromotes refreshed, healthy-looking skin\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3538\" data-start=\"3476\"\u003e\u003cstrong data-end=\"3496\" data-start=\"3476\"\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr data-end=\"3499\" data-start=\"3496\"\u003eChamomile, Hyaluronic Acid, Bakuchiol\u003c\/p\u003e\n\u003cp data-end=\"3672\" data-start=\"3540\"\u003e\u003cstrong data-end=\"3555\" data-start=\"3540\"\u003eHow to Use:\u003c\/strong\u003e\u003cbr data-end=\"3558\" data-start=\"3555\"\u003eApply 2–3 drops to clean skin at night. Massage gently into face and neck. Follow with night cream or moisturizer.\u003c\/p\u003e\n\u003cp data-end=\"3754\" data-start=\"3674\"\u003e\u003cstrong data-end=\"3688\" data-start=\"3674\"\u003eSkin Type:\u003c\/strong\u003e\u003cbr data-end=\"3691\" data-start=\"3688\"\u003eAll skin types (especially sensitive, dry, and stressed skin)\u003c\/p\u003e\n\u003cp data-end=\"3788\" data-start=\"3756\"\u003e\u003cstrong data-end=\"3765\" data-start=\"3756\"\u003eSize:\u003c\/strong\u003e\u003cbr data-end=\"3768\" data-start=\"3765\"\u003e30ml \/ 1.01 fl. oz\u003c\/p\u003e","brand":"The white serum","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46126489600185,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/Blinkit1.png?v=1779086877"},{"product_id":"lip-plumper","title":"Lip Plumper","description":"\u003cp\u003eA luxurious, high-shine lip plumper designed to instantly enhance lip volume while keeping them soft and hydrated. Infused with nourishing ingredients, it delivers a subtle tingling effect that boosts circulation for naturally fuller-looking lips—without irritation. Lightweight, glossy, and perfect for everyday glam.\u003c\/p\u003e","brand":"ELAN VIVRE","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46680112332985,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/LipPlumper.jpg?v=1774351189"},{"product_id":"elan-vivre-lip-tint-balm-with-spf","title":"Élan Vivre Lip Tint Balm with SPF","description":"\u003cp\u003eA hybrid of skincare and color, this lip tint balm provides a sheer, buildable tint while protecting lips with SPF. Enriched with hydrating oils and antioxidants, it keeps lips moisturized, smooth, and protected from sun damage—perfect for daily wear with a natural glow.\u003cbr\u003e\u003c\/p\u003e","brand":"ELAN VIVRE","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46680113414329,"sku":null,"price":999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/Liptintbalm.png?v=1774351523"},{"product_id":"elan-vivre-rice-glow-mask","title":"Élan Vivre Rice Glow Mask","description":"\u003cp\u003eA brightening and smoothing face mask powered by rice extracts to enhance skin radiance. It gently exfoliates, evens out texture, and leaves skin visibly softer and glowing. Ideal for dull, tired skin in need of an instant refresh.\u003cbr\u003e\u003c\/p\u003e","brand":"ELAN VIVRE","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46680114069689,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/riceglowmask.png?v=1774351649"},{"product_id":"elan-vivre-hair-perfume-alcohol-free","title":"Élan Vivre Hair Perfume (Alcohol-Free)","description":"\u003cp\u003eA lightweight, alcohol-free hair mist that refreshes and fragrances your hair without drying it out. Infused with conditioning agents, it adds a soft shine while leaving a long-lasting, elegant scent—perfect for on-the-go freshness.\u003cbr\u003e\u003c\/p\u003e","brand":"ELAN VIVRE","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46680114299065,"sku":null,"price":1499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/hairperufme.png?v=1774351810"},{"product_id":"elan-vivre-anti-frizz-hair-cream","title":"Élan Vivre Anti-Frizz Hair Cream","description":"\u003cp\u003eA smoothing styling cream that tames frizz, controls flyaways, and adds a silky finish without weighing hair down. Ideal for straight or wavy hair, it provides humidity protection and long-lasting smoothness.\u003c\/p\u003e","brand":"ELAN VIVRE","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46680116986041,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/WhatsAppImage2026-06-27at10.13.52_f451f9a7-2621-44ab-a7f3-2cc4b76e0b6d.jpg?v=1782536724"},{"product_id":"elan-vivre-curl-styling-cream","title":"Élan Vivre Curl Styling Cream","description":"\u003cp\u003eA nourishing curl-defining cream that enhances natural curls while maintaining bounce and softness. It provides hydration, reduces frizz, and offers flexible hold for well-defined, touchable curls all day.\u003c\/p\u003e","brand":"ELAN VIVRE","offers":[{"title":"30ml \/ 1.01 fl. oz","offer_id":46680114757817,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/0798\/0729\/files\/WhatsAppImage2026-06-27at10.14.47.jpg?v=1782536690"}],"url":"https:\/\/elanvivre.com\/collections\/frontpage.oembed","provider":"Elan Vivre | Skin Rituals, Refined","version":"1.0","type":"link"}